The adidas ARENA forms a distinctive landmark on the adidas World of Sports campus in Herzogenaurach. The new office and reception building marks the campus’s main entrance, welcoming visitors to the adidas group’s World of Sports headquarters and lending it a strong visual identity. A floor area of 52,000 square meters provides nearly 2,000 employees with modern and sustainable workspace organized on flexible, organic principles. The facade was equipped with a specially developed sun control and shading system adapted to the orientation of each facade. The fixed external shading system optimizes the interplay between maximum light transmittance, including in winter, and minimum heat gain. Our booklet provides detailed information about the architectural, interior, and technical building concept.