Groundbreaking Ceremony for the adidas "World of Sports"

On Wednesday July 13th, the adidas Group laid the corner stone for two new employee buildings at its headquarters “the world of Sports” in Herzogenaurach.

Behnisch Architekten are planning the new office building called “Arena” which provides workplaces for more than 2.000 employees on 50.000 square meters and will form the future new main entrance to the campus. “The transparency of the building and its light appearance create a perfect combination with the idea of the dynamics of sports”, says our project leader Conni Wust.

The entrance is designed like a players’ tunnel, creating a stadium atmosphere. The building includes many ‘random’ meeting places providing opportunities for spontaneous exchanges. “This open workplace concept has already been extensively tested and fosters both collaboration and creativity”, ensures Hans-Peter Klein-Schell from the adidas Group.

Photos: adidas Group (1-5, 7), Behnisch Architekten (6)


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